Denise Harrison is a freelance writer, marketing programs and marketing communications consultant.
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Denise Harrison
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Synopsis: More than 20 years of experience in publication production, editing, writing, marketing, and public and media relations. Available for writing, editing, and strategic marketing projects.
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Education:
Master’s Degree, Journalism, 1992, California State University, Fullerton
Awarded Outstanding Master’s Thesis of the Year on:
“Effectiveness of Public Relations Campaigns on Journalists’ Coverage”
Bachelor’s Degree, Montclair State University, Foreign Languages
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Experience:
2002 - 2008
Editor-in-Chief
rAVe eNewsletters
Responsible for all editorial and production supervision for six monthly eNewsletters targeting the audiovisual industry channel. I began these from scratch, designing HTML templates, and setting and overseeing editorial direction. I wrote all news stories, and coordinated and edited contributions. These are now the premier newsletters with the largest circulations in their respective industries. http://www.ravepubs.com
Editor-in-Chief for:
rAVe ProAV (twice a month)
rAVe HomeAV (twice a month)
rAVe Rental [and Staging] (once a month)
rAVe Ed [Education] (once a month)
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February 2000 – July 2002
Producer, Digital Media Online
Editor, Presentation Master
Wrote news articles and feature articles for eNewsletter and website, set editorial direction, HTML creation, daily site design, coordination of contributors, coordination with database creators and computer programmers – overall accountability and responsibility for all aspects of three online magazines. The topics were AV, CAD and Digital Games. I updated the websites daily, solicited and edited contributions, prepared weekly eNewsletters, and created pages using Dreamweaver, Fireworks graphics editor and Photoshop.
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1997 - 2000
Creative Marketing Manager, Premier Laser Systems
Public and media relations and all marketing communications. Wrote press releases, articles, worked with general and trade media, and created and managed marketing programs for the company’s ophthalmic and dental divisions. Recreated corporate image, introduced value enhancements for customers, and wrote and managed production of all collateral materials. Managed all trade show activities.
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1995 - 1997
Public Relations Manager
Kofax Image Products
Marketed document capture and storage software development tools and software to software developers, system integrators and MIS managers. Wrote news releases, collateral. Handled all public relations, wrote communications for channel managers. Achievements: created a new product category in the minds of editors and was able to get Kofax’s product featured hundreds of times whereas before, there had been no mentions.
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1987 - 1995
Consultant and Marketing Programs Manager, Freelance Writer of Articles, Speeches and Marketing Communications
News and feature articles for a number of magazines, including nationwide newsstand magazines as well as for internal and external corporate magazines and other publications. Wrote and managed production of press releases, collateral, newsletters, speeches and videos for top executives of a number of major corporations. Consultant to executives with Hunt-Wesson Foods, McDonnell-Douglas Aircraft, Armor All, and other major corporations.
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Other experience:
Senior Account Executive, Public Relations Firms
Allen & McGarvey and South Coast Communications 1983 - 1987
Created and managed media relations programs to obtain publicity in mainstream, local and trade publications, mostly for small start-up technology companies. Wrote press releases, annual reports, other collateral.
Publications Coordinator for RFPs and Presentations
Hughes Aircraft Company 1980 - 1983
Managed the production of classified documents, tracking pages through the typesetting, graphics and printing processes.
Online Teacher
Sierra Online 1993 - 1997
Creative, news, and feature writing teacher teaching two classes per week to as many as 15 students.
Volunteer:
Garden for the Missing, Creator, Manager, 2007 - Present
Project Jason, PR Manager, 2008 – Present
Nonprofit Commons, 2007 - Present
Children’s After School Tutor: 2004 - 2006
Pet Rescue Hotline: 1993 - 1996
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Author
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Partial List of Publication Bylines and Other Projects
rAVe ProAV Edition (Editor-in-Chief) rAVe HomeAV Edition (Editor-in-Chief) rAVe Rental [and Staging] (Editor-in-Chief) rAVe Ed [Education] (Editor-in-Chief) DigitalProducer.com HollywoodIndustry.com PresentationMaster.com DigitalCAD.com DigitalGameDeveloper.com DigitalVideoEditing.com VAR Business VAR Business Online ENT for Windows NT Imaging World/Knowledge Management World High Tech PR News Glamour Longevity Chief Executive Independent Business Magazine Entrepreneurial Woman The Toastmaster UCI Research Light Orange County Business Journal Senior World Magazine (correspondent) Orange Coast Magazine (correspondent) The Red Herring Spectrum Magazine for operating systems Omaha Family Magazine |
Corporate Print, Speech and Video Writing
Koll Center Travel (wrote and managed production of monthly destination and travel newsletter) Hunt-Wesson Foods Beckman Instruments Kia Motors University of California, Irvine, Medical Research Department The Koll Company Prizio & Prizio Southwest Diversified McDonnell Douglas Ziff Davis Publishing The Irvine Company Mary’s Home Nonprofit Family Therapy Center Nonprofit McKesson/ArmorAll Project Jason Kayye Consulting
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